The Internet Real Estate Center

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The finest method for mortgage marketing resembles an octopus. An octopus is awfully efficient at eating food with 8 limbs. If the octopus loses one limb it may briefly lose some mobilitybut it evolves on as a dangerous predator.

Few mortgage brokers understand that there may be more than a hundred mortgage marketing strategies for bringing in new business, for enlarging Internet traffic, for marketing clients, and for generating repeat sales that their competition fails to see. Loan officers essentially imitate worms in their mortgage marketing efforts. Unlike an octopus, there’s hardly any strategies. The best thing about this is that most other loan officersare making this same mistake. They could be too busy, too shorthanded, or too myopic to do far more than hand out bushels of flyers and sit around chatting ‘fish stories’ of the one that got away. Do not just settle for an advertisement in a local magazine, on a shopping cart, or on the radio.

The more mortgage marketing you implement the more successful you can be and the easier it is to keep on growing your company. You will have success and overcome problems without regard to what you face. No problem in any one mortgage marketing approach will ever devastate you or pose major issues. Regardless of the plenty of options available most mortgage brokers use no more than two or 3 strategies for their mortgage marketing at best to increase loans.

Example, NBC digitally inserted commercial “billboards” into advertising content broadcasted in the winter Olympics - essentially a commercial within a commercial. Or a well-crafted mortgage marketing brochureshould be one page and supply just baseline info, without any hyperbole.

Giving away free credit reports is a great idea. This freebie is called a teaser for getting attention. After running the free credit history you alert the customer if there is a negative or derogatory remark found on their credit record and then offer to show them what it is or a way to fix it. This could be a useful way to get info to your possible customers, create sales or to generate traffic to your internet site. You need to remember that others are in the same ship as you, like appraisers, inspectors, title & escrow folks. You can opt to network with people who have similar selling concepts.

When networking you’ll be able to share and refer clients to one another. You must be extraordinarily wary when choosing a networking partner as everything that you suggest is a mirrored image of yourself or your product and thus, you should be certain that your networking partner is a credible source of info.

Look at your mortgage marketing and ask yourself how many arms, like an octopus, does it have? If you can only identify 2 or 3, than you have many opportunities to improve it and when you do you know you can produce more leads because of it.

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To Our Success,
Mark