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When trying to write an advertisement you need to establish credibility with your target reader.

Depending on what space and format the advertisement has to be in your choices may be limited.

The old method of AIDA, attention, Interest, Desire and Action may still apply but also you may need to back this up with something that establishes a rapport and convinces the reader that they can trust your product over others.

After all why should a reader of your ad buy from you or some other advertiser for similar products. If they dont know you or have any reference with regards to other people they know who may have used the product how can they be certain that what they are getting is any good.

The copywriting tips below may help in that respect as will Bob Serling’s copywriting course if your putting the advertisement online.

* 1. Publish a picture of yourself in your ad. This will show people that

you’re not hiding behind your web site and you’re not afraid to backup your product.

* 2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.

* 3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.

* 4. Publish the results of any positive surveys you’ve taken from your customers in your ad. Just survey your current customers and list the results.

* 5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.

* 6. List any related books that you’ve written in your ad. When you list a book(s) you’ve wrote, it gives you credibility because it shows you’re an expert.

* 7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they’ll relate that to your product.
* 8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

* 9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

* 10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.

Trying to fit in some of these copywriting course tips will go a long way to convincing the reader of your advertisment that your message is the one they should be taking notice of.

For more online copywriting tips and Bob Serling’s Step by Step copywriting course visit ww.copywritingtip.com and check out the free bonuses.

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To Our Success,
Mark